PROCO360 | Best Podcast for Entrepreneurs and Business Owners

We’re Venture Capitalist for Musicians

December 5, 2019

The owner of Third & James developmental record label and two rising artists, Oli McCracken and Kayla Ruby, talk about the business. 

 “There’s about an 80% non-recoup rate, so record labels are for the most part venture capital.”

Joshua Olsen, Owner, Third & James Recording Studios


Recorded in front of a sold-out live audience at Third & James Studios, this episode was a blast!  We talked about the business of promoting rising musicians, and we heard some candid stories from Kayla Ruby and Oli McCracken about their struggles and progress in the early stages of promising careers.  Owner Joshua Olsen sums up the business well when he said of his record label, “We’re like venture capitalists.”  Special thanks to R. Chris Clark for taking tremendous photos at the event (seen above), and to Community Banks of Colorado for sponsoring the event.

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