“The problem with organic social media is there is so much noise – everybody is producing content… you gotta PAY TO PLAY.”
Benjamin Kepner, Global Social Media Marketing
I struggle with what I perceive to be endless NOISE on social media and I was eager to understand from Benjamin how to cut through that noise for effective social media execution. His answer: “You gotta PAY TO PLAY – you need a paid social media strategy.” OK, well that clears it right up. Listen in.