Iconic Brand Inspires to ”Go Outside”

“I’m a realist about the convergence of technology, culture and the outdoors.”

Robin Thurston, Chairman and CEO, Outside, Inc.

Do I seem a bit star-struck in this episode?  If so, it’s because I was.  I’ve been a fan of Outside Magazine since I moved to Colorado decades ago – and its many niche brands including Warren Miller Films, Ski Magazine and Backpacker.  I was eager to explore how Outside, Inc. develops and manages all its niches for different kinds of outdoor enthusiasts – we did that, and we also dug into how Outside, Inc. considers the influence of technology on getting people outside!