Fun & Fear Drives 30 Wheel Brands

“We had somewhat of a plan, we kind of knew where we were going… the truth is the basis for a plan didn’t even come close to what the business is today.”

Randy White, co-Founder & CEO, Wheel Pros

It took me a while to understand the impressive scope of Colorado-based Wheel Pros.  I’d done my research and erroneously entered my interview with Randy White thinking that Wheel Pros was a distributor of many brands of custom wheels.  No – Wheel Pros created and built 30 distinct brands of wheels that owners of Ferrari’s to lifted Jeeps to ATVs purchase for their vehicles.  The story is bigger and more impressive than I’d realized!