Ball, on Naming an Arena, Aluminum Cups

“We hired business to consumer experts to do this (launch Ball aluminum cups) and left them on their own, without being pulled and tethered to the other bigger businesses.” 

Dan Fisher, Ball Corporation 

I’ve been a huge fan of Ball Corporation for years – its leaders are the real deal when it comes to a commitment to sustainability.  Two topics I wanted to discuss with Dan Fisher, President, were:  1) the naming of Ball Arena (and WHY), and 2) the invention, investment in, and marketing of a new, never-before disposable – scratch that – RECYCLABLE aluminum cup.  You’ll hear Dan’s authentic enthusiasm in this interview.