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World’s Largest CBD Biz “Dialing Up the Trust”

June 11, 2020

It comes back to the science... I do think it comes down to credibility and trust.   

Deanie Elsner, CEO, Charlotte’s Web 


The CBD business is exploding and Charlotte’s Web went from startup to $100 million in 3 years!  Deanie Elsner, CEO, left a consumer foods company where she was named a “Top 50 Chief Marketing Officer in the World” to join Charlotte’s Web.  I was eager to discuss sales and marketing for a line of products that people don’t understand very well, and that doesn’t stop them!   

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